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Windows Phone 7 – What Microsoft needs to do to become competitive and survive in the Mobile Phone Market

Tuesday, January 18, 2011 @ 04:01 PM
Dr Ioannis Syrigos

It’s an amazing operating system with a really unique easy-to-use user interface that’s a real pleasure to use. Mark Coppock said that “Microsoft has built a great ecosystem with Xbox Live, Zune Marketplace, and Windows Live integration; with only a few tweaks here and there, it could easily be the best ecosystem on the market”. And I will agree with that.

However, even if Microsoft has had a very strong start, obviously that is not enough. They need to push harder now more than ever to keep strong and move forward. So here is what I think Microsoft needs to do in 2011 in order to become really competitive and survive in the Mobile Phone Market Arena.

Functionalities to be added

  • Copy and paste (Microsoft will fix that on the first update – due next month)
  • Multitasking
  • Flash Support
  • Support for more Carriers and Countries (including keyboard and regional support, which also means that the Marketplace needs to be available to more countries)
  • Email message threading
  • Improved Web Browser (IE 9 is due 2011)
  • Improved Maps with Navigation (due 2011)
  • More applications (to reach at least 50,000 at the end of 2011, which looks feasible)
  • Proper results when searching in Marketplace depending on the section selected (e.g. apps, music, videos, etc) (Microsoft will fix that on the first update – due next month)
  • Direct synchronization with Outlook for calendar, contacts and tasks
  • File Manager and USB Mass Storage Mode
  • Custom ringtones

Windows Phone is a small revolution, and with speedy updates it can and it should become competitive in the iPhone- and Android-saturated smartphone market.

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